Jumping on the Gin Train: South Africa’s Gin Craze
Gin enthusiasts everywhere now have better access to their favourite drinks, following the recent “Gin craze” revival. This newly found gin appreciation trend is the latest in the world of craft spirits and cocktail innovation.
The short and catchy name “Gin” comes from the sought-after drink’s main flavour ingredient – the Juniper Berry. This botanical flavour, combined with creative mixing of ingredients, allows gin to span the full tasting wheel – from citrus notes to unique hints of chocolate or caramel.
In 2016, British gin drinkers consumed approximately 1.12 billion G&Ts. With South Africa’s local gin appreciation growing, we’re likely to see similar excitement in our own bars and events. So, what’s all the fuss about?
A True Classic
If you think a Martini was originally made with vodka, think again. James Bond may have popularised the Vodka Martini – shaken, not stirred – but gin is the original star. The signature bitter taste of gin also shines in the French 75, Negroni, and the legendary Gin & Tonic.
That Artisanal Gin Taste
Gin is rapidly becoming the craft beer of spirits. Distinctive small-batch distilleries allow enthusiasts to explore a wide range of taste profiles, each with their own character and style.
The Great 20’s Revival
The 1920s influence is strong in modern gin culture. Films like The Great Gatsby have sparked renewed interest in the glamour of Gin Rickeys, cocktails by the pool, and summer soirées. The 1920s were also the first true cocktail age, paving the way for today’s vibrant bar experiences.
It’s All in the Mix
Gin isn’t just for tonics anymore. A variety of gin cocktails can suit any occasion, from summer parties to winter gatherings. Popular classics include:
- 50/50 Martini (half gin, half dry vermouth, lemon twist)
- Gin Gimlet (gin and lime juice)
- Tuxedo (gin, vermouth, orange bitters, Maraschino, absinthe)
South African mixologists are adding their own twist, with creations like:
- Gin Mint (gin, mint, elderflower cordial, lemon)
- Apricot Passion (apricot, passion fruit, lime, gin)
- Bramble (blackberry liquor and gin)
SA Goes All In for Gin
South Africans have embraced the gin craze with custom bars and unique experiences in Johannesburg, Cape Town, and beyond. Gin tours allow enthusiasts to explore new flavours and local hotspots.
Consider incorporating gin into your next event. With Thirst’s mobile bar services and customisable gin bars, you can create a unique experience that keeps your guests talking. Celebrate responsibly and let your events beGIN!
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