According to foodies and critics, rum consumption is expected to spike in 2018. Put aside outdated drinks and opt for a rum cocktail next time you’re thirsty. Rum is a versatile spirit, pairing well with countless cocktails and mixers. Ranking second in popularity worldwide (after vodka), it’s easy to see why it’s a crowd favourite. Here are a few reasons to love this iconic spirit:
A Rugged Past
Rum has a rich history, often associated with pirates and sailors. Captain Jack Sparrow’s frequent indulgence in ‘Pirates of the Caribbean’ wasn’t entirely fictional. Historically, sailors relied on rum for hydration during long voyages when water would spoil. It also helped lift spirits at the end of long journeys, proving rum was both practical and pleasurable.
Rum, Sweet Rum
Rum’s natural sweetness comes from its primary ingredient, sugar cane. The cane is pressed, fermented, or boiled, then aged for extended periods to create rich, complex flavours. This process allows rum to pair beautifully with a variety of cocktail ingredients. Warmer climates accelerate the interaction between the spirit and barrel, enhancing the ageing process. Leading rum brands like Bacardi guard their secrets closely, with master distillers ensuring every bottle meets high standards of quality and craftsmanship.
Rum Gets Crafty
Following trends like craft beer and craft gin, craft rum is the next big thing. Sweet enthusiasts can now explore unique craft rums such as Copeland White Rum, Rhino Rum, and Durbanville Distillery Rum. To truly appreciate craft rum, sip it straight rather than mixing with cola. Classic rum cocktails work too, paired with interesting mixers like:
- Pineapple Juice
- Coconut Water
- Hot Chocolate
- Ginger Beer
- Even Ice Cream!
Pick and Choose Your Perfect Rum-ery
South Africa is home to a growing number of venues offering high-quality rum from around the world. You can taste rums from Jamaica to France without leaving the country. Notable spots include:
- Brian Lara Rum Eatery (Linden, Johannesburg)
- Roxanne’s Rum Eatery (Fourways, Johannesburg)
- Banana Jam Cafe (Kenilworth, Cape Town)
- Sea Breeze Fish & Shell (Bree Street, Cape Town)
With rum’s popularity on the rise, you may see events focused on this versatile spirit more frequently. If you want to host an unforgettable rum-themed event, Thirst can help you pull it off. Your friends are sure to love it… though you might need to take Captain Jack Sparrow’s advice and “hide the rum” to keep your bar stock safe!
